Hi Maarten!
Great read! On my small screen, your name seems to read “Marteen van Doom” which caught my attention given the cognitive dissonance between your name and the title of your article… :-D
Anyways…
Given your area of interest in psychology, I’m sharing the work of American psychologist Clare Graves, entitled “Spiral Dynamics” which I think will provide an even better understanding about your “model” of how ideas can change the world and the “dynamics” at play to change people’s beliefs.
In his work, Clare Graves discusses MEMEs as the core ideas/values which are socially acceptable based on life conditions (the environment), but analysing this in a systemic way and providing a clear framework for explaining change. I’m sure it will be of interest (I actually just finished the book, written in the 1990s by his students, and still completely relevant today).
Hope this is of interest!
Sincerely,
Marma
